OWNED & OPERATED GROWTH
From lead capture and call-only to orchestrated omnichannel experiences that span web, e-commerce, email, SMS, chat and call center – Main Intent audits performance and architects strategic playbooks that unlock measured, next-level growth.Objectives include:
Audit & benchmark marketing & product against competition
Launch net new acquisition experience to meet customers where they are
Develop experimentation framework to optimize existing experience
Leverage 1st Party Data to improve Impression-to-Sales effectiveness
CROSS-FUNCTIONAL STRATEGIC PLANNING & MEASUREMENT
From ad impression to post-sale, retention, and go-to-market, Main Intent augments leadership bandwidth to support alignment of cross-functional resources (from Media & Creative to Product & Engineering) and marry tactical activities with top-level initiatives.Objectives include:
Auditing and benchmarking end-to-end customer journeys across functional pillars
Converting 1st Party Data insights to incremental sales and margin
Cross-functional strategic playbook creation and implementation: connecting KPIs to execution
Audience and campaign ideation and experimentation
VERTICAL & INDUSTRY EXPERTISE
Ecommerce
Contact Center (Call & Chat)
Consumer Finance: FinTech, Lending, Mortgage
Insurance: Auto, Home Insurance
Telecommunications: Internet, Mobility
WHY MAIN INTENT?
Priorities often evolve faster than staffing changes can be made. Main Intent empowers leadership teams to capture opportunities without the delay of finding and onboarding full-time headcount -- while still augmenting the bench with battle-tested experience.Main Intent's founder and principal consultant, Zach Robbins, has spent over 16 years building campaigns, products, systems, and teams to scale customer acquisition programs, both as an owner and operator. His mix of vertical experience and functional expertise enables him to dive in and develop focus around what's most likely to move the needle and drive return.
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